The Journey
The Journey
As part of my final qualification project as a graphic designer, I was tasked with reimagining a classic board game while keeping its original rules intact. I chose Snakes and Ladders and transformed it into The Journey, a modern, reflective game about personal growth and life’s ups and downs.
I developed a cohesive visual identity, including the packaging, game board, icon system, rule sheet, and promotional posters. The design uses a warm, minimal colour palette and symbolic illustrations to represent life events such as setbacks, progress, and chance.
The result is a contemporary board game experience that feels playful yet meaningful, bringing a fresh narrative to a traditional game format.
Read more
As part of my final qualification project as a graphic designer, I was tasked with reimagining a classic board game while keeping its original rules intact. I chose Snakes and Ladders and transformed it into The Journey, a modern, reflective game about personal growth and life’s ups and downs.
I developed a cohesive visual identity, including the packaging, game board, icon system, rule sheet, and promotional posters. The design uses a warm, minimal colour palette and symbolic illustrations to represent life events such as setbacks, progress, and chance.
The result is a contemporary board game experience that feels playful yet meaningful, bringing a fresh narrative to a traditional game format.
Read more
Affiliation
Schule für Gestaltung Zürich
Role
Design, Illustration, 3D, Naming, Text
Year
2021
Team
Chris Bourne
